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OPI Taps ‘The Man-icurist’ As Brand Partner

Will lead multi-level marketing campaigns this season.

OPI tapped celebrity nail artist, Tom Bachik “The Mani-curist,” one of the most sought-after nail professionals amongst the nail and fashion category and A-list celebrities, as its most recent nail partner. Bachik will work with OPI's Education, Product Development, Digital, Social and Influencer Marketing teams to create fashion-forward nails, participate in product development and assist with education on behalf of the brand.   Bachik is one of the top nail artists at Hollyw...

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